Just a quick thought...
The Baby Boom generation supposedly runs from 1946 to 1964. Remember, however, that those born in 1946 are totally different from those born in 1964. In fact, some kids born in '64 have at least one parent born in '46.
The Baby Boom generation is as vast and diverse as the stars. So, it pays not to lump us all into one giant monolithic category. Especially when you are considering a marketing plan or an employment choice.
Thanks much and enjoy your life!