Friday, May 4, 2012

How Video Can Take Your Cause to the Stratosphere...Fast! (Guest Article)

(Published on Pamela's Grantwriting Blog

How to Tell Your Nonprofit’s Story With Video

By Christopher Davenport



A video transports your donor to the heart of your cause.

Through visual storytelling, you can connect with your donor’s values and touch their heart.  How much money do you think would have been raised for Haiti had the news NOT shown the devastation and how the earthquake had affected lives?

Because of visual storytelling, over $150 Million dollars in donations was raised within the first four days of the earthquake! All this money was donated in a time when our economy was in the tank and unemployment was at 10%.  Providing a way to immerse your donors in your cause and have them feel connected is priceless.

Equipped with a powerful video, your board members and volunteers will have an easier time connecting on a deeper level with donors…in a way that’s quick and consistent every time.

There are powerful videos and weak videos. So, how can you make sure your video is powerful and truly engages your donors?

Here are three rules you can’t afford to violate when crafting your own video:


http://www.pamelasgrantwritingblog.com/730/how-to-tell-your-nonprofits-story-with-video/


About Christopher Davenport:


Drawing on over 20 years of experience producing documentaries, commercials and films for private investors and corporations, Christopher uses his storytelling skills to help non-profits find and tell their most compelling stories for maximum donations.  He is the owner of 501 Videos, LLC and produces a free weekly video series titled “Movie Mondays for Fundraising Professionals”. The free video series is for anyone in the nonprofit community who’d like to watch how other nonprofit professionals handle and overcome the many challenges to fundraising. For more information on Movie Mondays and to see a sample movie, go here.